Hypebeast -
28 May 2026 08:54

SummaryFrench outdoor and sports apparel brand Salomon has officially announced JISOO as its newest global ambassadorThe partnership highlights Salomon's continued expansion beyond pure performance gear, embracing lifestyle, fashion, and everyday styleJISOO cited her South Korean upbringing close to the mountains and her appreciation for balancing functionality with style as key reasons for joining the brandThe intersection of outdoor performance and high fashion just gained a massive new co...
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